Scarcity image
Scarcity image

Scarcity

Books | Business & Economics / Decision-Making & Problem Solving

4
Sendhil Mullainathan
Eldar Shafir
In this provocative book based on cutting-edge research, Sendhil Mullainathan and Eldar Shafir show that scarcity creates a distinct psychology for everyone struggling to manage with less than they need. Busy people fail to manage their time efficiently for the same reasons the poor and those maxed out on credit cards fail to manage their money. The dynamics of scarcity reveal why dieters find it hard to resist temptation, why students and busy executives mismanage their time, and why the same sugarcane farmers are smarter after harvest than before.Once we start thinking in terms of scarcity, the problems of modern life come into sharper focus, and Scarcity reveals not only how it leads us astray but also how individuals and organizations can better manage scarcity for greater satisfaction and success.
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More Details:
Author
Sendhil Mullainathan
Pages
304
Publisher
Macmillan
Published Date
2013-09-03
ISBN
1429943459 9781429943451
Ratings
Google: 4

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