Essentials of Strategic Management image
Essentials of Strategic Management image

Essentials of Strategic Management

Books | Business & Economics / Entrepreneurship

J. David Hunger
Thomas L. Wheelen
Written by the best-selling author team of J. David Hunger and Thomas L. Wheelen, this concise and no-nonsense book cuts no corners in providing you with the essentials-and just the essentials-of the most important concepts and techniques in strategic management. Rigorous yet manageable, the books ten carefully crafted chapters include examples, thought-provoking vignettes, and relevant research studies all geared to help you understand the key topics in strategic management. This new edition will show you: *The cncept of the learning organization as a way to involve everyone in strategic management. *The impact of hyper-competition on industry analysis and competitive strategy. *How value chain analysis can be used to assess a companys strengths and weaknesses. *The importance of core and distinctive competencies. For more information on learning and teaching aids available with this Second Edition, visit: www.prenhall.com/phbusiness
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More Details:
Author
J. David Hunger
Pages
203
Publisher
Prentice Hall
Published Date
2001
ISBN
0130196002 9780130196002

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