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Nudge

Books | Business & Economics / Consumer Behavior

4.1
Richard H. Thaler
Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice.
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Author
Richard H. Thaler
Pages
518
Publisher
Yale University Press
Published Date
2008-06
ISBN
0300144709 9780300144703

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